About us

Livy Scrunchies was born from a simple need: to make hair more fashionable, every single day.

What started as a search for something better quickly became a passion for creating scrunchies that do more than just hold your hair. From everyday wear to scholars wanting to add a little something extra to their look, Livy Scrunchies is about self-expression at every age and stage of life.

Each fabric is hand-selected with intention, chosen not only for its beauty but for how it feels and performs in your hair. Every scrunchie is made one by one, by hand, right here in the heart of Cape Town—because we believe quality can’t be rushed and individuality should never be mass-produced.

We’re also deeply committed to caring for your hair. Our scrunchies are designed to be gentle, helping to reduce breakage, pulling, and damage often caused by imported, mass-manufactured alternatives.

It has a strong hold, soft touch, and all-day comfort—without compromising your hair’s health.

Livy Scrunchies is more than an accessory.

It’s a little confidence boost.

A pop of personality.

A reminder that even the smallest details can make you feel put together, powerful, and uniquely you.

Thank you for supporting our small business, for choosing locally made, and for being part of the Livy Scrunchies journey.

Big hair. Big energy. Big heart.